Category: News

  • Top layer 1 blockchains in 2022 › Destpump

    Top layer 1 blockchains in 2022 › Destpump

    Top layer 1 blockchains network, such as Bitcoin, BNB Chain, or Ethereum, and its underlying infrastructure. Layer-1 blockchains can validate and finalize transactions without the need for another network. Making improvements to the scalability of the layer-1 networks is difficult, as we’ve seen with Bitcoin. As a solution, developers create layer-2 protocols that rely on the layer-1 network for security and consensus. Bitcoin’s Lightning Network is one example of a layer-2 protocol. It allows users to make transactions freely before recording them into the main chain.

    Layer 1 and layer 2 are terms that help us understand the architecture of different blockchains, projects, and development tools. If you’ve ever wondered about the relationship between Polygon and Ethereum or Polkadot and its parachains, learning about top layer 1 blockchains will help you.

    A layer-1 network is another name for a base blockchain. BNB Smart Chain (BNB), Ethereum (ETH), Bitcoin (BTC), and Solana are all layer-1 protocols. We refer to them as layer-1 because these are the main networks within their ecosystem. In contrast to layer-1, we have off-chains and other layer-2 solutions that are built on top of the main chains.In other words, a protocol is layer 1 when it processes and finalizes transactions on its own blockchain. They also have their own native token, used to pay for transaction fees.

    A common problem with layer-1 networks is their inability to scale. Bitcoin and other big blockchains have been struggling to process transactions in times of increased demand. Bitcoin uses the Proof of Work (PoW) consensus mechanism, which requires a lot of computational resources. 

    While PoW ensures decentralization and security, PoW networks also tend to slow down when the volume of transactions is too high. This increases transaction confirmation times and makes fees more expensive.

    Blockchain developers have been working on scalability solutions for many years, but there is still a lot of discussion going on regarding the best alternatives. For layer-1 scaling, some options include:1. Increasing block size, allowing more transactions to be processed in each block.2. Changing the consensus mechanism used, such as with the upcoming Ethereum 2.0 update.

    3. Implementing sharding. A form of database partitioning.

    Layer 1 improvements require significant work to implement. In many cases, not all the network users will agree to the change. This can lead to community splits or even a hard fork, as happened with Bitcoin and Bitcoin Cash in 2017.

    SegWit

    One example of a layer-1 solution for scaling is Bitcoin’s SegWit (segregated witness). This increased Bitcoin’s throughput by changing the way block data is organized (digital signatures are no longer part of the transaction input). The change freed up more space for transactions per block without affecting the network’s security. SegWit was implemented via a backward-compatible soft fork. This means that even the Bitcoin nodes that are not yet updated to include SegWit are still able to process transactions.

    Sharding is a popular layer-1 scaling solution used to increase transaction throughput. The technique is a form of database partitioning that can be applied to blockchain distributed ledgers. A network and its nodes are divided into different shards to spread the workload and improve transaction speed. Each shard manages a subset of the whole network’s activity, meaning it has its own transactions, nodes, and separate blocks.

    With sharding, there is no need for each node to maintain a full copy of the entire blockchain. Instead, each node reports back the work completed to the main chain to share the state of their local data, including addresses’ balance and other key metrics.

    When it comes to improvements, not everything is solvable on layer 1. Due to technological constraints, certain changes are difficult or almost impossible to do on the main blockchain network. Ethereum, for example, is upgrading to Proof of Stake (PoS), but this process has taken years to develop.Some use-cases simply cannot work with layer 1 due to scalability issues. A blockchain game could not realistically use the Bitcoin network due to the lengthy transaction times. However, the game may still want to use layer 1’s security and decentralization. The best option is to build on top of the network with a layer-2 solution.

    Lightning Network

    Layer-2 solutions build on layer 1 and rely on it to finalize its transactions. One famous example is the Lightning Network. The Bitcoin network under heavy traffic can take hours to process transactions. The Lightning Network lets users make speedy payments with their Bitcoin off the main chain, and the final balance is reported back to the main chain later. This essentially bundles everyone’s transactions into one final record, saving time and resources. 

    Now that we know what layer 1 is, let’s look at some examples. There’s a huge variety of layer-1 blockchains, and many support unique use cases. It’s not all Bitcoin and Ethereum, and each network has different solutions to the blockchain technology trilemma of decentralization, security, and scalability.

    Elrond

    Elrond is a layer-1 network founded in 2018 that uses sharding to improve its performance and scalability. The Elrond blockchain can process over 100,000 transactions per second (TPS). Its two unique main features are its Secure Proof of Stake (SPoS) consensus protocol and Adaptive State Sharding.

    Adaptive State Sharding happens via shard splits and merges as the network loses or gains users. The network’s whole architecture is sharded, including its state and transactions. Validators also move between shards, reducing the chance of a malicious takeover of a shard.Elrond’s native token EGLD is used for transaction fees, deploying DApps, and rewarding users that participate in the network’s validation mechanism. Also, the Elrond network is certified Carbon Negative, as it offsets more CO2 than its PoS mechanism is accountable for.

    Harmony

    Harmony is an Effective Proof of Stake (EPoS), layer-1 network with sharding support. The blockchain’s mainnet has four shards, each creating and verifying new blocks in parallel. A shard can do this at its own speed, meaning they can all have different block heights.Harmony currently uses a “Cross-Chain Finance” strategy to attract developers and users. Trustless bridges to Ethereum (ETH) and Bitcoin play a key role, allowing users to exchange their tokens without the usual custodial risks seen with bridges. Harmony’s main vision for scaling Web3 relies on Decentralized Autonomous Organizations (DAOs) and zero-knowledge proofs.The future of DeFi (Decentralized Finance) seems set on multi-chain and cross-chain opportunities, making Harmony’s bridging services attractive to users. NFT infrastructure, DAO tooling, and inter-protocol bridges are the major areas of focus.

    Its native token, ONE, is used to pay network transaction fees. It can also be staked to participate in Harmony’s consensus mechanism and governance. This provides successful validators with block rewards and transaction fees.

    Celo

    Celo is a layer 1 network forked from Go Ethereum (Geth) in 2017. It has, however, made some significant changes, including implementing PoS and a unique address system. The Celo Web3 ecosystem includes DeFi, NFTs, and payment solutions, with more than 100 million transactions confirmed. On Celo, anyone can use a phone number or email address as a public key. The blockchain is easily run with standard computers and doesn’t require special hardware.Celo’s main token is CELO, a standard utility token for transactions, security, and rewards. The Celo network also has cUSD, cEUR, and cREAL as stablecoins. These are generated by users, and their pegs are maintained by a mechanism similar to MakerDAO’s DAI. Also, transactions made with Celo stablecoins can be paid with any other Celo asset.

    CELO’s address system and stablecoin aim to make crypto more accessible and improve adoption. The volatility of the crypto market and difficulty for newcomers can be discouraging to many.

    THORChain

    THORChain is a cross-chain permissionless decentralized exchange (DEX). It’s a layer-1 network built using the Cosmos SDK. It also uses the Tendermint consensus mechanism for validating transactions. The main goal of THORChain is to allow for decentralized cross-chain liquidity without the need to peg or wrap assets. For multi-chain investors, pegging and wrapping add additional risk to the process.

    In effect, THORChain acts as a vault manager that monitors deposits and withdrawals. This helps create decentralized liquidity and removes centralized intermediaries. RUNE is THORChain’s native token, used for paying transaction fees and also in governance, security, and validation. THORChain’s Automated Market Maker (AMM) model uses RUNE acting as the base pair, meaning you can swap RUNE for any other supported asset. In a way, the project works like a cross-chain Uniswap, with RUNE being a settlement and security asset for liquidity pools.

    Kava

    Kava is a layer-1 blockchain that combines the speed and interoperability of Cosmos with the developer support of Ethereum. Using a “co-chain” architecture, the Kava Network features a distinct blockchain for both the EVM and Cosmos SDK development environments. Coupled with IBC support on the Cosmos co-chain, this enables developers to deploy decentralized applications that interoperate seamlessly between the Cosmos and Ethereum ecosystems. 

    Kava uses the Tendermint PoS consensus mechanism, providing powerful scalability to the applications on the EVM co-chain. Funded by the KavaDAO, the Kava Network also features open, on-chain developer incentives designed to reward the top 100 projects on each co-chain based on usage. 

    Kava has a native utility and governance token, KAVA, and a US-dollar pegged stablecoin, USDX. KAVA is used to pay for transaction fees and is staked by validators to generate network consensus. Users can delegate their staked KAVA to validators to earn a share of KAVA emissions. Stakers and validators can also vote on governance proposals that dictate the parameters of the network. 

    IoTeX

    IoTeX is a layer 1 network founded in 2017 with a focus on combining blockchain with the Internet of Things. This gives users control over the data their devices generate, allowing for “machine-backed DApps, assets, and services”. Your personal information has value and managing it via blockchain guarantees secure ownership.

    IoTeX’s combination of hardware and software provides a new solution for people to control their privacy and data without sacrificing user experience. The system that enables users to earn digital assets from their real-world data is called MachineFi.

    IoTeX released two notable hardware products known as Ucam and Pebble Tracker. Ucam is an advanced home security camera that allows users to monitor their homes from anywhere and with complete privacy. Pebble Tracker is a smart GPS with 4G support and track-and-trace capabilities. It not only tracks GPS data, but also environmental data in real time, including temperature, humidity, and air quality.

    In terms of blockchain architecture, IoTeX has a number of layer 2 protocols built on top of it. The blockchain provides tools to create customized networks that use IoTeX for finalization. These chains can also interact with one another and share information via IoTeX. Developers can then easily create a new sub-chain to meet the specific needs of their IoT device. IoTeX’s coin, IOTX, is used for transaction fees, staking, governance, and network validation.

    Today’s blockchain ecosystem has several layer-1 networks and layer-2 protocols. It’s easy to get confused, but as soon as you grasp the basic concepts, it becomes easier to understand the overall structure and architecture. This knowledge can be useful when studying new blockchain projects, especially when they focus on network interoperability and cross-chain solutions.

  • How does Analog’s Proof-of-Time consensus mechanism work?

    How does Analog’s Proof-of-Time consensus mechanism work?

    Analog introduced the blockchain industry to the concept of a unique consensus mechanism called the Proof-of-Time (PoT). Proof-of-Time (PoT) is a consensus mechanism unique to Analog, a blockchain startup that is committed to using it to develop a one-of-a-kind time data-based network. Analog operates with a mission to “create the world’s first blockchain-powered Time graph. The Timegraph is a searchable resource of validated time data that is of incredible value to individuals and an array of industries and can be used to power apps. PoT enables a system of causality and ensures that what came before and what came after would be impossible to amend. The time data from participants or nodes that comes in is first validated and then hashed. The time data essentially constitutes the building blocks of a blockchain network utilizing the PoT consensus mechanism. Numerous consensus mechanisms have been in existence since the inception of the blockchain industry. These include Proof-of-Work (PoW) and Proof-of-Stake (PoS). The former requires substantial computing power and the latter relies on the amount of stake, such as the total number of coins that a participant holds.

    With Analog’s sophisticated Proof-of-Time (PoT) consensus algorithm any user on a network can become a node and participate in verifying time data. Analog aims to employ the time data-based network to cut through the clutter of misinformation that might be inherently present in the historical records and present the users with an accurate and factual account of time data onto its network as an alternative. Nodes are selected based on several variables related to their time relevance such as weighted value and reputability.

    In this guide, I have explained how the Proof-of-Time (PoT) consensus mechanism works and how the individual users and organizations can benefit from it. I have also compared PoT against the more common consensus mechanisms to evaluate the unique advantages offered by each of them and reflect on the unique value proposition of PoT.

    What Does Time Data Mean?

    The Proof-of-Time consensus mechanism relies on on-time data. This is a digital sequence of binary numbers that a trusted entity generates and makes available to the general public at certain points in time. The most famous example of such a sequence is the Coordinated Universal Time. Let’s talk about what time data means, how it works, and why it can’t be manipulated by actors in the network.

    The Proof-of-Time consensus mechanism is predicated on time being a scarce and therefore, valuable resource. Unlike other cryptocurrencies such as Bitcoin, Ethereum, and Litecoin, where the entire ecosystem relies on nodes depending on the cyclical nature of computing (i.e. how much hash rate a node can contribute), we propose a more democratic system that does not benefit handlers with fast computers.

    Analog’s consensus mechanism, Proof-of-Time, is based on the assumption that processing a certain amount of data takes a certain amount of time.

    As of now, Proof-of-Time is a trustless and decentralized consensus mechanism, where the time is proved by the laws of physics. Each round has a pinned duration.

    The network defines the current time by maintaining an ever-increasing counter, the TimeLog. Like other blockchain protocols, Analog relies on a consensus protocol to ensure that all nodes agree on the time. We chose the $pi$ constant as our PoT because, like time itself, it cannot be recreated artificially. Proof-of-Time (PoT) is a consensus mechanism that requires participants to commit to the call of a source of time in a publicly verifiable way. PoT is designed to be a secure and decentralized alternative to Proof-of-Stake (PoS) and Proof-of-Work (PoW).

    Instead of cryptographically “fuzzy computing” like traditional consensus mechanisms (which are often susceptible to manipulation from actors in the network), PoT works by comparing timestamps from participating devices with a single trusted clock. By literally proving elapsed time, PoT is fair, safe, and easy to understand — it’s a simple algorithm that is resistant to manipulation.

    Time data is incredibly difficult to tamper with because it can easily be verified and cross-referenced. Analog’s Proof-of-Time consensus mechanism builds on this, using the time-based data generated by the usage of IoT devices (potentially billions of these) to verify the correctness of this time-based blockchain. Proof-of-Time is a novel consensus mechanism that uses the power of precise time to create a trustless system. The protocol allows users to rely heavily on time, without any way for this information to be spoofed or manipulated by bad actors in the network.

    Why Do You Need Proof-of-Time (PoT)

    An interesting aspect of blockchain technology is the decentralized consensus-building achieved by the application of various consensus mechanisms such as Proof of Work (PoW), Proof of Stake (PoS) or Delegated Proof of Stake (DPoS). All these mechanisms aim at ensuring that participants dispose of identical copies of the distributed database files. The question that arises now is: Why do you need Proof-of-Time (PoT) as a consensus mechanism?

    Analog’s Proof-of-Time (PoT) consensus mechanism focuses on harnessing time on the blockchain and focuses on solving times as a problem. When using PoT, people get rewards for being active in the IoT space. The more active you are, the more rewards you get. Analog’s Proof-of-Time (PoT) consensus mechanism focuses on harnessing time, the most abundant resource in the world. In fact, Analog’s consensus mechanism, PoT, focuses on harnessing time as a solution to the problem of true-time on the blockchain. Unlike Proof-of-Work (PoW) and Proof-of-Stake (PoS), which solely focus on processing power and computational puzzles, PoT harnesses a global network of nodes. These nodes are able to confirm the timing of transactions via the NIST time-keeping protocol.

    The concept of time is pivotal to our existence. Analog began with a mission to develop a consistent and consensus-driven definition or a reliable means of measuring and documenting the passing of time. Time exists as a casual chain and the advent of any particular instance leads directly and subsequently to the next. According to the corollary of this principle, an effect cannot occur from a cause that is not already in the past. This means that any specific event has casual factors all of which exist in the past and will have their own effects, all resting in the future. This characteristic of time makes it suitable to be recorded for posterity on the blockchain, i.e. the technology that by definition leverages the power of consensus to record data permanently and securely in a sequential fashion.

    The realization that time is both very difficult and very important to record and monitor led to the birth of the Analog. Analog creates a system for participants to accede to a single history by leveraging the causality of hash chains and the unpredictability of proof of time. The Proof-of-Time (PoT) consensus mechanism provides a mechanism for establishing an indisputable history of events. With causality, what came before and what came after is impossible to alter.

    Analog plans to create a mechanism through which Oracles can vote and confirm the real-world time data being submitted. Analog’s indexable and searchable Timegraph works similar to bitcoin where new blocks are added above the previously created ones in a first in last out mechanism. Analog plans to get rid of the major bottleneck of time data management not just for data-intensive applications but also for users.

    Proof-of-Time (PoT) consensus mechanism allows people to search and visualize the real-time history of the other time events, referred to as “Analogs”, that have occurred before any particular event. This allows users to collate any gaps in the time information. For example, if someone searched “how Christina Bruck” secured a job at a particular firm, they would be able to review the stream of Analogs that occurred over Christina Bruck’s lifetime that led her to this current position of hers. These Analogs could include her birthplace, the name of the college in which she studied, her past history employment history, and more.

    Thus, users can particularly benefit from the advantages of real-time events, as the Analog network treats each participant as a node in its Timegraph, submitting time data to the blockchain for validation from randomly selected nodes in the vicinity. These features transcend beyond the definition of just a blockchain network to an app that enables organizations, business owners, and individuals to feed time data for a variety of things. Analog seeks to satisfy the innate human curiosity of “when” something is happening and allows people to connect through the lens of time. Analog has the perspective of the world is a time automated place where Analog saves as a ‘proof of time’.

    Once people start surfacing time, they can actually do a lot with it like getting people to perform a call-to-action within a predefined period. Timely action can be the key differentiator between a life and death situation. For example, The Champlain South Towers accident could have been avoided and lives could have been saved if we had the preceding time data in the Analog graph.

    Analog is tying up money with time in the form of rewards using their native token. Money is mostly perceived by society to be their most valuable resource. Analog aims to merge money (a tangible asset) with time (an intangible one). This would help people deploy a time graph of every event.

    Use Cases

    The core mission of analog is to accurately record time data by leveraging the Oracle to track, log and verify real-world information on the blockchain in the form of a time graph. To accomplish this goal Analog is preparing solutions to some of the common problems associated with time, across various industry verticals.

    Analog’s Timegraph API is an on-chain aggregated database of real-world time information submitted by nodes and works as an immutable and uncensorable version of history. It has a flexible nature, is searchable and filterable, and thereby has the potential for an array of use cases. Let’s have a look at some of the use cases:

    The busy scheduling or inattention can lead to missed bill or credit card payments, resulting in additional expenses, reduced credit ratings, and service cancellations. Analog enables the more seamless functioning of markets using time data from a decentralized, trustless network. Through smart contracts, Analog cab even supports financial applications to facilitate the creation of decentralized lending systems and incentivized stacking and liquidity pools.

    Poor scheduling and time management results in delayed check-ins due to unprepared rooms, untimely inappropriate and cancellation of late guests’ reservations, and housekeeping coinciding with the guests’ usage of their rooms.

    The Timegraph API of Analog allows for communication and coordination between the hospitality provider, guests, internal services (housekeeping, front desk), and third parties (airlines, airports, etc.) to minimize scheduling-related issues.

    Influencers must follow the updates, promotions, and collaborations from numerous high-profile brands, this allows them to stay relevant. With multiple brands and media platforms being utilized, tracking all salient information and timelines can be difficult.

    The Timegraph API of Analog incentivizes all parties to feed time data into a graph, whenever a new event (such as a new collaboration announcement or a product launch) happens. Moreover, consumers are incentivized to contribute towards the Timegraph by posting personal content like reviews and feedback, on the platform, and linking it to the brand.

    Organizational success is underpinned by timely delivery of work. Delays and pushed timelines result in poor performance. This can cause the clients to leave and can lead to a reduced bottom line. Organizations of all sizes typically struggle to implement and monitor performance metrics designed to reduce tardiness.

    Analog can power a Dapp that incentivizes employees via token rewards administered by a smart contract-managed system of rules, alerts, and reminders that rewards timely behaviors and penalize lateness. The performance of individuals can be tracked, recorded, and measured based on token incentives and the progress reports and metrics can be extracted from the Timegraph.

    • Construction and Maintenance

    The buildings and other infrastructures must be renovated on time. Delays can lead to structural damage or even collapse like the Surfside Condominium in July 2021.

    Analog has identified six parties that accorded to the collapse of the building. These include the original building contractors, condo inhabitants, insurance companies, eyewitnesses, renovation consultants, and city government officials.

    Theoretically, if time was tracked and events were accurately recorded, the collapse could have been avoided and 98 lives could have been saved.

    Analog Timegraph API can be utilized to incentivize via token rewards the submission of time data and via smart contracts initiated warnings and alerts that result in remedial action that ultimately prevented the structural collapse.

    • Shipping or Delivery Services

    High volume sales around peak times such as Christmas can result in order backlogs for online retailers and delivery services. This can delay the deliverables and provide poor visibility for customers on the status of packages and even on canceled orders.

    With the use of Analog’s Timegraph API, these delays can be reduced by allowing e-retailers to reward 3rd party suppliers with tokens and can allow for greater visibility of package delivery status by users to follow the supplier’s supply chain and inventory system in real-time. A Timegraph is an on-chain aggregated database of real-world time information submitted by nodes that functions as an immutable and uncensorable version of history. It has a flexible nature as it is searchable and filterable, thereby having the potential for a variety of use cases.

    The Analog Timegraph API can be simply described as the frontend to the Timegraph’s backend. It is an interface that helps in interacting with complex data on the Timegraph. Analog’s Timegraph API uses a privacy-enabled, recursive, zero-knowledge proof protocol (Zero-Knowledge Succinct Non-Interactive Argument of Knowledge or zk-SNARK) that allows the transfer of time data cross-chain and bidirectionally between applications without compromising the underlying time data itself.

    With Proof-of-Time Consensus developers can build dApps around time specifically. Decentralized applications (or DApps) are applications that do not rely on a centralized backend running in AWS or Azure that power traditional web and mobile applications (outside of hosting the frontend code itself). The application interacts directly with blockchain which can be considered to be a distributed cluster of nodes analogous to applications interacting directly with a “masterless” cluster of Cassandra nodes with full replication on every peer in a peer-to-peer network.

    How Actually does the Proof-of-Time Consensus Mechanism Work?

    The Proof-of-Time consensus on Analog enables anyone in the network to be a part of it by becoming a node and participating in time data validation. The process of selecting the validators involves variables such as time relevance, weighted value, and reputability.

    Proof of work mechanisms enshrine data permanently on-chain, and all the validators spend a considerable amount of time and money to arrive at a consensus on the version of ‘truth’ to be recorded. The costs expanded to give the cost its value in the same manner that bitcoin as money derives its value from the time and energy expended to mine it. The mechanism makes time data recorded on-chain credible, having derived from numerous independent stakeholders having provided their proof of validation. The linear, immutable, and uncensorable properties of blockchain make it an ideal (and first) technology able to comprehensively record time in a searchable, sortable and trustworthy manner.

    Validation of Time Data

    To minimize the instances of human error with the validation of time data, the following steps should be employed:

    Select the range of cells you want to limit user input, then go to Data Tab  –> Validate  –> Data Validation.

    Data-Validation-pic

    On the Settings Tab,

    • Allow: Time
    • Data: between
    • Start time: 00:00
    • End time: 23:59

    data-validations

    2.) Then go to the Error Alert tab where you can set the pop-up message when invalid data is fed

    • Ensure the “Show error alert…” is checked
    • Style: Stop (to enforce user to input only the validated data: if you select other options, you leave room for the user to input any value)
    • Title: Your title
    • Message: Your Message
    • Click Ok

    datavalidation-image

    3.) Done. Now if the input is incorrect say 8.5, excel wouldn’t accept the input and will give you an error message.

    data-validation-input-time

    This data validation technique would work for manual inputs only though.

    How Analog Functions?

    Time nodes consisting of individuals, organizations, software programs, and IoT devices, post time data to the Timegraph. Thus, in return, the time data is extracted and received. This time data, on occasion, needs to go through several Oracles to be authenticated.

    Analog essentially functions as a hub for time nodes to submit the time data. It then normalizes the data and employs a prover program to translate it. The data is then encrypted (SHA – 256) and pushed through a validator before entering the Timechain and interacting with the nodes that have the permission to pull that time data.

    As Analog only facilitates the authentication and transfer of time data to other dApps, unlike centralized systems like Facebook and Google, the time data is never stored in a database. The inclusion of the zk-SNARK proof protocol ensures that only relevant time data is utilized at pertinent points, ensuring that user privacy is maintained and sensitive information is never exposed.

    Here’s an example of how Analog functions. A building contractor is tasked to perform renovations to the pool deck area of an apartment block must create reminders for himself to get the job done in a timely manner.

    He asks his assistant to bring the job up at the next Homeowner Association (HOA) meeting. The HOA validates this time data request before keying it into the building management software system (dApp), which is linked to Analog through the use of Oracles. This software has a smart contract installed that will send the time data to the Timechain. It’s set to remind the building contractor continuously until he finishes the renovation task (thus completing the call to action). Once the HOA confirms the job is done, he’ll receive his incentive, namely an ANALOG token reward.

    Neither the contractor nor the HOA actually gets to access the time data, as their interaction is limited to end-user options of what’s presented in the dApp’s UI. In yet another example, a delivery driver looking to deliver a package sent by Mary Jane to John Doe would be able to see in his Analog-supported delivery management app whether he should attempt delivery as John Doe may not be able to be at home to receive it.

    The app would be able to determine via John Doe’s submission of time data, if he is at home or away – perhaps on an engagement until 3 pm or on vacation until the weekend. The delivery driver won’t know what John Doe is up to, because all he would see are ‘deliver’ or ‘don’t deliver’ options on the app.

    A use case of how Timegraph could be applied is the Surfside condo collapse in July 2021. Investigations into the tragedy revealed proper maintenance was a major contributing factor to the building’s structural failure.

    Analog’s Timegraph API could have been used to incentivize the maintenance crew to perform crucial maintenance and submit time data as proof while informing relevant parties such as residents and local authorities of the status of the works (which implies the structural health of a building as well).

    The Analog Network is the combination of participating community members and technical mechanisms that drive both Analog and the Timegraph. The ecosystem consists of time nodes, oracles, smart contracts, dapps, DEX, end-users, and staking mechanisms. All these factors revolve around time data that is protected by the zk-SNARK zero-knowledge proof protocol.

    Analog has developed a mobile app that allows the community to submit useful data into the Timechain easily. Users can create updates, or ‘Analogs’, using apps visible to relevant parties and searches. Entering specific keywords in the app search field would bring up relevant real-time Analogs based on the searcher’s location and other unique factors.

    The app also pulls in relevant time data from relevant third-party apps such as calendar schedules, upcoming local event calendars, and monthly billing information. The app helps users take preemptive time-based actions. This saves a lot of time as several other apps are not accessed.

    Also, users can select many external apps and what information they want to sync with Analog, providing them with tailor-made solutions to conveniently track the singular and recurring details from their daily schedules.

    Analog has also prepared a wallet to allow users to store ANLOG with support for more tokens soon. Analog also plans to build a DEX to allow users a chance to provide liquidity, stake, and swamp tokens to get ANLOG rewards. The DEX is built-in trustless manner meaning that users’ funds and personal data are preserved.

    The Analog network will initially leverage an ERC-20 token (ANLOG) to incentivize and coordinate desired behaviors by nodes, consumers, and stakes. ANLOG can be publicly traded from Q4 2021 or used by the network participants to pay for the time-bound call-to-actions. A total supply of 13.800 billion ANLOG will be distributed as per the following schedule:

    Analog-networkAnlog supply allocation

    Nodes: Nodes are rewarded with 51% of the ANLOG supply for proactivity in participating in the network. Rewards are tied to the nodes ‘time relevancy’ score which individual nodes can improve by increasing their productivity – increasing time relevancy leads to an increased share of rewards.

    Core Team & Foundation: 20% of the supply is reserved for the core Analog team and the Analog One Foundation, a non-profit organization inclined to develop and maintain the network.

    Public Sale: To facilitate fundraising and public adoption of ANLOG, 18% of the supply needs to be distributed via public sale.

    Staking Rewards: 10% of supply is allocated to fund staking rewards Advisors & Strategic Partners: 1% of the supply is allocated to our advisors and strategic partners, with a 6 year vesting period.

    Components of Analog

    Analog is initially built on the Proof of Work Ethereum client. The privacy of time transactions is protected by customizing Hyperledger Besu and Orion transaction manager with the privacy group feature. The Orion privacy group ID, however, is protected by default and current versions of Hyperledger Besu and Orion fail to provide necessary features for securing the entire Decentralized Application (DApp), including key management and intrusion detection.

    Oracles

    Oracles support the validation, access, and transmission of time data from external sources and form a critical component of the Analog ecosystem. The oracle framework addresses the origin of time data from external sources. The oracle framework addresses the origin of time data, properties, and encryption methodology to secure the data source as well as facilitating other developers to integrate the Analog system into their applications.

    Staking

    ANLOG tokens can be staked to help secure the network, in return for in-kind staking rewards. Staking rewards account for 50% of the total rewards pool.

    Nodes

    ‘Nodes’ refer to the participant within the Analog ecosystem with the ability to submit time data to the Analog ledger. Anyone can act as a node, whether individuals, organizations, or commercial enterprises. Nodes are rewarded for submitting time data to the network with ANLOG rewards. The extent of rewards is based on a Timegraph relevancy score determined by productivity within the network, thus incentivizing nodes to participate proactively. Moreover, users will also have Web3 and mobile access to the Analog Wallet enabling them to store and manage their ANLOG tokens including the ability to stake and transact directly from the wallet interface.

    One of the major features of Analog is the zero-knowledge proof protocol. Analog uses the zk-SNARK proof protocol that allows the transfer of time data cross-chain and bi-directionally between applications without compromising the underlying time data itself. This, in turn, reveals that sensitive data is never revealed.

    Analog essentially is community-driven. This means that Analog has a consensus mechanism and governance system that allows its community members a chance to voice their opinions and become a part of the system. Additionally, Analog also provides a developer-friendly ecosystem that allows them to write smart contracts and dApps in any programming language of their choice as long as it compiles with WebAssembly.

    How Consensus Works for Alternative Mechanisms

    1. Proof-of-Work (PoW) – PoW is a decentralized consensus mechanism that requires members to solve some tough computational problems to prevent others from tapping into the system. This technique is quite widespread in cryptocurrency mining and for validating transactions and mining new tokens. The validation of transactions occurs through local copies of blocks at each node. The difficulty of the task is adaptable so that a single block is created every 10 minutes within the entire network.
    2. Proof-of-History (PoH) – Proof of History (PoH) is proof for verifying the order and passage of time between events. PoH can be employed to encode the trustless passage of time into a ledger and append-only data structures.

    Proof of History is a sequence of computation that cryptographically verifies the passage of time between two past events. A cryptographically secure function must be written in a way that output cannot be predicted from input and must be executed completely to generate the output. The function is run in sequence with a single core and the previous output should be used as the current input.

    Even the data can be time stamped into this sequence by appending the data (or a hash of some data) into the state of function. The recording of state, index, and data provides a timestamp that ensures that data came into existence sometime before the next hash was generated in sequence. As multiple generators work in tandem, the design also ensures horizontal scaling.

    3. Proof-of-stake (PoS) is a cryptocurrency consensus mechanism for processing transactions and creating new blocks. A consensus mechanism is a technique for validating entries into the distributed database to keep the database secure. This mechanism is used to validate cryptocurrency transactions.

    Wrap Up

    There are several ways decentralized networks accede to a single source of truth. The blockchain sector continues to diversify and Analog’s timegraph is the latest addition.

    Analog creates a system for participants to accede on a single history by utilizing the causality of hash chains and the unprecedented case with proof-of-time (PoT); Analog network provides a mechanism for establishing an indisputable history of events. The aim of Analog to develop a unique Timegraph network speaks of a vision of creating a world where time data communicates with other time data to make life easier for people without compromising on privacy.

    The network of Analog offers versatility in solving problems across numerous verticals ranging from education, healthcare, gaming, retail, and construction to government, environment, supply chain, and finance. The community is home to developers, technologists, libertarians, users, validators, token holders (HODLers), and enthusiasts across the globe and is only expected to grow.

    Author’s Bio:

    priya-bio-pics

    Priya has about 7 years of experience in Market Research. Currently, she is working for Valasys Media, as a content writer, which is amongst the top B2B Media Publishers across the globe. She has been preparing several personalized reports for our clients & has done a lot of research on market segmentation, cluster analysis of audiences & inbound methodologies. She has worked with government institutes as well as corporate houses in several projects. She possesses various interests and believes in a data-driven approach to problem-solving. She holds a post-graduation in science and also writes extensively on all things about life besides marketing, science, data science- , and statistics. She is a firm believer in higher realities and that there’s always more to life than we understand. She is a psychic healer and a tarot practitioner, who believes in a spiritual way of living and practices Yoga and meditation. When not writing you can find her enjoying music or cooking.

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  • Crowding into stores and malls for Black Friday is now a ghost of Christmas past IBM Supply Chain and Blockchain Blog

    Crowding into stores and malls for Black Friday is now a ghost of Christmas past IBM Supply Chain and Blockchain Blog

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    Vaccinations have been rolled out, lockdowns have been lifted, and workers are returning to offices, but 2021 is starting to feel like 2020 all over again, bah humbug!

    There is reason to be concerned when consumers are seeing fewer options in the grocery aisles, local shops are closing earlier due to labor shortages, and a spike in energy prices looms as winter begins. Add in continued COVID concerns, and people are staying home, choosing to dine local and doing (a lot) more online shopping. Global research shows holiday shopping budgets have increased 30% year-over-year with 43% of consumers planning to shop online. The National Retail Federation predicts 2021 will be the highest holiday sales on record, making the holidays look promising.

    Now is the time for innovation

    Large crowds rushing to stores on Black Friday is something of the past. This year, prepping for the five days of cyber week means getting your eCommerce ready to handle the high volume of transactions. Get ready to make customers feel safe inside stores and offer options for contactless purchasing. With consumers constantly reminded that the supply chain is struggling and concerned about holiday gifts, the product is flying off shelves at full price and showing no signs of slowing down.

    Deliver the perfect order with a complete omnichannel order fulfillment platform

    The new post-pandemic shopper is in charge, knows what they want, and will go to great lengths to find it on any platform. Intelligent technology is smart for sales — 65% of shoppers expect to see product inventory at-a-glance. After placing an order, customers want to have updates on their order, especially order tracking information. Omnichannel technology continues to support sourcing fulfillment and delivery, providing the seamless experience customers now expect.

    Availability is the first thing people care about and yet getting it faster will directly affect purchasing decisions.

    • Buy online and pick up in-store (BOPIS) is the new standard delivery option, 85% of customers plan to use BOPIS. This service provides a bonus opportunity for additional sales when customers arrive at the store for pickup.
    • Accurate order fulfillment is a differentiator with up-to-the-minute inventory views. Accurate inventory visibility empowers companies to deliver products faster, see how Abercrombie & Fitch and Ulta Beauty are the first of their kind to offer same-day delivery this holiday.

    A few tips from industry insiders

    Industry insiders Jennifer Clark and Cathy Hotka recently shared the following ideas during the Smarter Supply Chain Leadership Summit:

    Safety measures and fun experiences

    • Only 1 in 3 people say they plan to attend holiday parties this year, leaving most people craving something lively, so make it fun by hiring a local musician or offering something festive like tea or hot cider.
    • Communicate the safety measures your company is embracing to keep everyone healthy — 6 in 10 consumers say they would prefer contactless shopping options in-store. Mobile wallets and tap-to-pay chip cards are low-touch payment options.

    Get ready to sell it all

    • Place your most attractive and fun products in front and ensure any clearance is in the back of the store
    • Avoid empty shelves! Fill them with last year products or remove shelving units to add a chair and create an inviting sitting space
    • Educate the seasonal sales team on how to properly record returned inventory for accuracy and increase sales
    • Take the time to get an accurate accounting of all products in storage, closets, and back of the store — be prepared to sell it all

    Enhance the customer relationship

    • Product jammed up in the supply chain? Consider offering a “purchase now and ship later” choice for fulfillment
    • Train the new and/or seasonal employees to be helpful to shoppers by having real-time knowledge of what product is available and offering alternative gift options to cross-sell items
    • Invite your most loyal customers for VIP early access or special privileges

    Cathy Hotka, a well-known industry influencer, anticipates gift giving will be more about experiences than products this year. The data agrees as global consumers plan to spend 30% more of their budgets on local outings than they did last year and 22% more on dining out. If some holiday gifts remain stuck in the supply chain backlog, enhance customer relationships by offering experiences or promoting store gift cards to spend after the holidays.

    Digital innovation is the future of retail

    Customers want shopping to be seamless from personal devices to the in-store environment, making integration core to their shopping experience. Integrating eCommerce strategies will give businesses a holistic view of their customers’ buying history and habits for better insights. The beginning of the pandemic influenced a rapid shift in online shopping and continues to reshape the importance of technology in the retail industry.

    Despite the latest COVID concerns, online shopping is increasing exponentially and the best time for expanding eCommerce is now. Consider the customer’s needs both online and in-store to create positive experiences cyber week. Inventory visibility, order tracking, BOPIS, and same-day delivery are bringing customers a boost of joy, just in time for the holidays.

    In the Charles Dickens classic story, Scrooge finally realized it’s never too late to make changes.

    Learn more about the ways that IBM is helping businesses embrace technology and create growth by visiting the IBM Sterling web pages.

    supply chain solutionsSolutions for your supply chain

    Consulting services to strengthen supply chain management — for resilient, agile and sustainable supply chains.

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  • 5 ways to make money on steemit in 2022 » Destpump

    5 ways to make money on steemit in 2022 » Destpump

    you can make money on Steemit.  Similar to the popular social media site Reddit, users on Steemit can publish blog post, make comments, and get paid for doing so. To make sure you have a good understanding of Steemit and the platform, I suggest you check out this straightforward article on exactly how it works.This guide is going to take you through the five different ways that you can make some serious money on Steemit’s platform.

    1 BLOGGING

    One very straightforward way of making money on Steemit is to blog. If you can write interesting and insightful blog posts, you can quickly build a following on the platform. The bigger your following, the bigger your rewards will be on the platform. You will then be able to convert your rewards to other cryptocurrencies such as Bitcoin and then into fiat currency.

    Blogging is probably the most time-consuming way of making money on the Steemit platform. It requires you to be diligent with the quality of the posts you make, as well as to actively grow the number of followers you have. It’s something that cannot be done immediately, but if done properly, can pay off in a big way.

    2 COMMENTING & UPVOTING

    If you’re someone that doesn’t like writing articles, don’t worry, there’s an even EASIER way you can make money on the Steemit platform. Simply posting a comment underneath a blog post or upvoting comments and blog posts can help make you money.

    As you can see, comments tend to pay out a lot less than blog posts, but if you’re able to make a lot of them, the money can quickly add up. Remember, the more insightful and relevant your comments are, the more likely that other people will upvote them, and the more money you’ll make.

    3 LEASING OUT STEEM POWER

    STEEM Power really is the key to the Steemit platform. You can think about STEEM power as the amount of influence you have. The more STEEM power you have, the more influence you have on the Steemit platform. STEEM power is so important, that people actually LEASE out their STEEM Power in exchange for, interest paid out in STEEM dollar, plus the principal amount of STEEM Power that was lent out.More STEEM power translates to: Posts ranking higher on the Steemit platform and a higher payout on comments and blog posts. There’s a real incentive to have as much STEEM Power as possible. Therefore, people who do have a lot of it, capitalize on this need by leasing it out to other people. However, it should be noted that you can either acquire a large amount of STEEM power organically, through everyday interactions on the Steemit platform, or you can purchase it with fiat currency. Regardless of which method you decide to choose, STEEM power is an important component of the Steemit platform.

    4 BECOME A CURIE CURATOR

    Curie is an organization on the Steemit platform that upvotes promising authors that publish high-quality posts on Steemit. If you are just starting out, a blog post can result in a payout of less than $1. However, if Curie thinks your blog post is of a high quality, one upvote from them could see that same blog post payout $80. Curie as an organization have a lot of STEEM power, therefore, a single upvote from results in a big payout for you.The people who find these high-quality posts for Curie to upvote are known as Curators. Their job is straightforward. Find quality posts that meet a certain criteria, if the submission is approved, Curie pays you for finding that post. As you’ve probably guessed, becoming a Curie Curator is a prized job, and so is not easy to get. In order to become a Curie Curator, you must be recommended by someone who already curates for Curie. If you can do that, then you are well on your way to generating some easy money.

    Five Ways to Make Money on Steemit - CryptosRus

    5 Write articles for other people

    If you like writing articles, but don’t think you can build up a following quickly enough, then maybe you should consider writing articles for other people. There are users on the Steemit platform with a lot of STEEM Power to play with, but have very little content to dish out to their followers.One example of this is another organisation on Steemit known as, A.D.S.A.C.T.L.Y or Autonomous Decentralized Society Acting Cooperatively to Leverage You. The whole purpose of ADSACTLY is to put people with a certain skill set to work, and reward them for it. One of the ways they do this is by paying article writers in return for posting their content on their blog. However, it’s not just article writing that ADSACTLY rewards you for, you can also be rewarded for being an editor. In short, if you can find some way of adding value, chances are, ADSACTLY will pay you for it.

    Five Ways to Make Money on Steemit - CryptosRus

    CONCLUSION

    There are tons of ways you can make money on Steemit. These are just a few of the obvious, as well as less obvious ones you can use to your advantage. If you’re willing to dedicate some time to the platform and willing to interact with the community, then you can definitely make some money using the Steemit platform. Good luck!

  • Blockchain PR 101: From Beginner to Expert

    Blockchain PR 101: From Beginner to Expert

    The hype is over and it is time to get serious. Long gone are the days when you can sell any content to your audience and they will take it in hook, line, and sinker. Today, the blockchain and crypto audience is smarter. That means you have to step up your game and improve your blockchain PR.

    So, what should your blockchain PR look like? Why should you even get involved in blockchain PR in the first place? What benefits can you look forward to achieving when you invest in good blockchain PR? If there are the questions you have been brooding over, then you need to read this definitive guide to the end.

    Whether you are new to blockchain PR or you have some industry experience already, you are sure to learn a lot from this post. So, relax as we guide you through all you need to become a blockchain PR expert. To give an in-depth perspective and guide, this post will focus on the following topics:

    • Understanding the evolving blockchain landscape.
    • What is blockchain PR?
    • Why invest in blockchain PR.
    • How to cut through the crowded blockchain marketing landscape with Blockchaiin PR.
    • How to communicate brand new and complex technology to an audience in an easy-to-understand way.
    • Blockchain PR Budget Constraint: How to Prioritize.
    • Future-proof Blockchain PR Strategies.

    Understanding the Evolving Blockchain Landscape

    Blockchain and crypto terrain is undoubtedly one of the youngest and successful industries in the contemporary economy. Unfortunately, operating in a successful industry does not make you a success. Your success depends on how fast you can control the public perception of your business. 

    This involves streamlining your messages and providing on-time information about the value that your products and services deliver. The blockchain market has grown significantly over the last two years, with thousands of projects cropping up now and then. 

    How do you get your voice to be heard in this crowded market? How do you gain traction amid this ocean of projects? PR and digital marketing are the only way out. Blockchain PR has proven to be the most efficient method for organizations that want to make the most of their marketing strategy.

    Guerilla Buzz is one of the leading Blockchain PR management companies that can help you develop a fool-proof PR strategy to achieve your marketing objectives.

    Without a doubt, the role of blockchain PR is critical in converting crypto disciples and educating the public. Blockchain PR entails the management of communications between blockchain and crypto companies and stakeholders, including customers, investors, and the general public. 

    Failing in PR efforts means that you miss out on sales opportunities, new customers, and new business partners. 

    What is Blockchain PR?

    Having given a background to blockchain technology and landscape, it is essential to understand Blockchain PR before going into other details. So, what is Blockchain PR? 

    good background in Blockchain PR

    Blockchain PR is a professional activity that involves the creation, cultivation, and sustenance of the brand identity of a crypto company within and outside of the crypto community. This exercise involves creating and putting out content on targeted platforms on the internet.

    The content varies in form and is determined by the objective of the PR campaign per time. It can cover detailed articles to educate on cryptocurrency and snippets on strategic social media platforms. The blockchain market is a fast-growing industry and according to TechJury, blockchain solutions spend is estimated to increase to about $11.7 billion by 2022. 

    That means the industry is as lucrative as one of the best industries in the modern economy. The only issue is in getting started in the market. With thousands of projects being launched every other month, a blockchain-based business must do more than just have a product, a website, and social media handles. 

    Now, that is where Blockchain PR comes in. An organization that invests in a strong Blockchain PR strategy will be equipped with the right ingredients to build a brand with strong authority that engenders trust in the blockchain community.

    Why invest in Blockchain PR

    Now that we have a good background in Blockchain PR, it is time to look at why investing in it is worth it. Why should you put your money in Blockchain PR? What are the benefits associated with this practice that is worth the investment? Here are your answers!

    • Blockchain PR helps your crypto business increase its brand authenticity and authority.
    • Increase traffic to your crypto projects, including your Initial DEX Offering (IDO) and Initial Exchange Offering (IEO).
    • Attracts new investors and business partners and ultimately boost funding.

    How to Cut through the Crowded Blockchain Marketing Landscape with Blockchain PR?

    It is a fact that when you create engaging and relevant content, you give your blockchain brand a competitive edge that makes it stand out. The question is, how do you get started? How do you cut through the crowded marketing landscape with your content? 

    The first step is to research your market. If you think about it, it makes little sense to jump into PR content strategy and development without adequate research into the market. Before you design your content strategy, you should have clear answers to the following questions:

    • What differentiates my brand from the competition? That is your unique selling point.
    • What are the major interests, challenges, and pain points of my audience?
    • Who are the top brand influencers within my space? These may include social media personalities, crypto journalists, and business and thought leaders, among others.

    You should never develop or implement a content strategy without answering these questions. When you have answers to these questions, follow the next steps.

    You cannot cut through the noise of the crowded marketplace without a distinctive brand voice. What kind of voice do you want your brand to have? Authoritative, Conversational, Knowledgeable, Witty, and Passionate – these are some options of brand voices in the market. When choosing a brand voice, ensure it connects with and suits your audience.

    We are in a visual world and people connect more with visuals. Therefore, you must put a lot of thought into developing your brand identity. Create a highly impactful, visual-driven brand identity that your audience will not forget easily.

    For your audience to take you seriously, you must be accountable. The blockchain business world has witnessed several dodgy ICOs and glossy whitepapers with no concrete direction. To stand out of the crowd, you must develop and share a clear roadmap with your audience and keep to the timeline. 

    This will give you natural content as you can weave real-world case studies, research, and use cases into your content strategy. Presenting this to potential clients and investors will surely get their attention and distinguish you from competitions.

    How to communicate Brand New Complex Technology to an Audience in an easy-to-understand way

    The blockchain industry is still growing with new adopters coming into the market daily. These new adopters are often clueless about what the industry is all about but want to join anyway. To attract these groups and even the seemingly knowledgeable prospects, you have to be as accessible and concise as possible. 

    Blockchain PR is not about feeling good about yourself or your knowledge. It is about communicating to your audience in the language they understand. So, avoid the use of jargon in your communication at all costs. Understandably, you cannot go basic for all your audiences. 

    It may be a good idea to create different content streams that will cater to the needs of business leaders with minimal blockchain knowledge, new investors with little to no blockchain knowledge, and blockchain experts. 

    This way, you can customize your messages to resonate with your different audiences. It is also a great idea to use customers’ and investors’ stories to demonstrate your technology. Try to highlight the different practical applications of your product instead of the technical abilities. 

    While blockchain experts may be fascinated by the state-of-the-art features of your product, investors and business leaders will connect better with the general benefits of the product, such as lower costs, improved efficiency, and others.

    Blockchain PR Budget Constraint: How to Priortize

    One of the biggest challenges in Blockchain PR is budget constraint. You have several funnels that you can explore, including email newsletters, blogs, social media, podcasts, crypto forums, research & surveys, case studies, contributed articles, and so on but you have minimal budget to work with. 

    So, what do you do? Without a doubt, choosing the specific areas to focus on when you have limited resources is very daunting. The advice is that you should not spread yourself thin. Try to be as realistic about your resources and budget. 

    Digital pR

    It is better to use fewer channels and create consistent and quality content than many channels with less content. If you have a stretched team, the rule of thumb is to create content that can be used and repurposed. For example, you can create infographics of a case study and break them into a series of social media posts. 

    This will give you more content over a period. Remember, your audience must be at the core of your content. That is why the first point, which is to research your market, is critical. You must put your content where your audiences are and not where you think they should be. 

    You will have some misses but as your PR strategy evolves and you get more clarity about your audience, you learn and become better at deploying the right Blockchain PR strategy. Finally, define clear KPIs to monitor the performance of your Blockchain PR initiatives and the success achieved. 

    You should also keep an eye on your competitions and measure their progress vis-à-vis yours. It is a great idea to analyze your competitors’ activities and progress. Additionally, constantly measure and refine your PR strategy using data points. 

    With this, you can look forward to reaping the rewards of a good Blockchain PR strategy for your blockchain business.

    Future-proof Blockchain PR Strategies

    Without PR, communication between organizations and their stakeholders and the public is almost non-existence. However, with a good Blockchain PR, crypto companies can build a strong presence and establish authority in the crypto community. 

    So, what PR strategies can you explore? Here are the top five future-proof blockchain PR strategies that will deliver returns on investment.

    • Establish a Strong Industry Voice

    Your target market will only listen to reputable industry voices. Therefore, you must seek to build and establish a strong voice in the blockchain industry. Create relevant, high-quality, and regular content that your audience would want to consume. 

    Your audience is always looking for information. So, create content that provides needed information and establish your brand as a thought leader with a strong industry voice.

    If your content is not SEO-optimized, you might have not put out any content. Your Blockchain PR efforts must focus on optimizing SEO. If not, your content will not rank enough on search engines and you will not gain the visibility you need. 

    SCO Process

    It is recommended that you understand your analytics to identify topics and keywords that are top of mind for your audience. What types of content is your audience looking for? When you put out such messages, what does the analysis say about the readers/viewers? How is your content impacting your organic growth?

    • Engage new Marketing tools

    Although email marketing is not a new concept, it can significantly impact your PR efforts. You can use email marketing to keep your investors, partners, and the public up to date about your company’s projects and events. Influencer marketing and social media are also great ways to reach a wider audience and establish credibility for your brand.

    Over the years, podcasts have become very popular. You can engage podcasts to engage a wider audience and educate them on crypto projects. Audio content is undoubtedly more effective, making them a great tool to create awareness for projects. Podcasts can be repurposed as articles or blogs, which you can post on your website or other platforms for people that do not consume audio.

    • Crisis Management Strategy

    The need for Blockchain PR is very significant when a brand needs to create a crisis management strategy. It is important to have an effective crisis management strategy in place. Organizations can manage rumors about their products and company with appropriate PR methods while ensuring the public’s continuous trust in their brand.

    Conclusion

    Irrespective of the objectives of a blockchain company, the place of an effective Blockchain PR cannot be underemphasized. Beyond having a good PR strategy, it is crucial to incorporate the right approach focusing on the target audience and competition in the deployment of the strategy. 

    A rightly deployed PR strategy will establish the authority of a company in the industry and distinguish them from the crowd.

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  • Why reinvention could happen sooner than you think IBM Supply Chain and Blockchain Blog

    Why reinvention could happen sooner than you think IBM Supply Chain and Blockchain Blog

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    Amid disruption, trusted real-time data can boost global supply chain resiliency

    Supply chain leaders are looking for new strategies to cope with geopolitical unrest, labor challenges, inflation, climate change, supply challenges and cyber-attacks. Any sign of recovery in industries in industries such as manufacturing, semiconductors and automotive, are at risk from ongoing supply chain disruption. With a churn of events  impacting pricing and materials availability, many are now bracing for a longer recovery on uncertain terms.

    New and compounding challenges demand new approaches. If supply chain leaders once aspired for perfection, resilience and agility are now today’s mantras. Those who got a head start on digital acceleration are in no position to lose focus. They need to aggressively build operating models that are both predictive and proactive to anticipate and prepare for issues seen and unseen.

    From planning and risk mitigation to value creation, cloud and AI are key to transformation

    Shipping giants such as Maersk already benefit from hosting business applications like container trackers on cloud. For supply chain leaders, it’s no surprise that AI applications will also be the biggest areas of investment in digital operations over the next three years, reports IBM’s Institute for Business Value.

    Supply chain leaders know AI is the key to their future, but according to a recent McKinsey study, three-quarters of their business functions still depend on spreadsheets, with only a quarter now using AI in some areas of planning. But urgent matters of chaos and volatility have no clear end. And that means traditional planning applications are not enough.

    Virtuosos are looking to implement full scale digital transformation across all functions to manage demand volatility and supply constraints, even production scheduling and distribution. With today’s AI tools, allocating labor resources can be done much more efficiently and effectively — even paired with “cobots” to interpret data from risk-prone environments so humans stay safe on the job.

    Trusted data to better model risk and opportunities

    A recent IBV benchmarking study revealed that 71% of organizations shared supply and demand data in real time to a significant extent. In other words, as supply chains transform, their need for available trustworthy data used in machine learning models will become even more critical. An integration of a trusted and secure data fabric that brings together people, data processes and tools is a way forward for organizations digitizing their supply chains.

    With more trusted data available to build models, machine learning can unearth powerful insights from operational data, weather, and news updates to track and predict supply chain disruptions. They can also recommend alternative actions, such as new transportation routes that cut through the fog of uncertainty.

    Visualization and digital twins can help operators orchestrate execution by simulating models of the extended supply chain and showing more clearly where bottlenecks and risks reside. Process mining, too, can discover inefficiencies and optimize supply chain processes when integrated across multiple data models. With the cloud, organizations can extend those benefits to all supply chain partners, not just those in the enterprise.

    Learn about five essential strategies to build more resilient supply chain, including digital transformation, improved sustainability, and workforce evolution. Download “Forging the future of supply chains: A playbook of 5 essential strategies.”

     

    Businesses everywhere have entered a new era of digital reinvention, fueled by innovations in hybrid cloud and artificial intelligence. IBM is uniquely positioned to help our clients succeed in this radically changed business landscape by partnering with them to deliver on five levers of digital advantage: shape and predict data-driven outcomes, automate at scale for productivity and efficiency, secure all touchpoints all the time, modernize infrastructures for agility and speed and transform with new business strategies, open technologies, and co-creation. 

  • Whale Makes Bitcoin Transfer Worth Over .6 Billion For Just

    Whale Makes Bitcoin Transfer Worth Over $5.6 Billion For Just $18

    Big crypto entities are definitely busy at the world’s most popular crypto asset, Bitcoin right now, with the prevailing price seen at the world’s flagship crypto, Bitcoin, trading above $52,000

    According to Bitaps. a crypto analytic tracker, a large crypto entity moved $5.57 billion (111, 511 BTC ) for a fee of just $18. This is the biggest transfer seen on the blockchain by any entity to date.

    At the time of this report, Bitcoin traded at $52,300 with a daily trading volume of $76 billion. Bitcoin is up 2.69% for the day The most popular and valuable crypto asset now has a market value of $927.3 billion.

    This is a signal that more high-net-worth individuals are entering the space to invest in Bitcoin, in expectation of $BTC price appreciation.

    Bitcoin accumulation has been on a constant upward trend for months.

    Bitcoin some hours ago had officially reached a new all-time high of $52,000. This follows a week of exciting news including the world’s most valuable car maker Tesla accepting Bitcoin for future payments, and MicroStrategy planning to raise another $600 million to buy the flagship crypto. Bitcoin held onto these gains, in the past week and has since rallied to a new all-time high of $50,00 after tagging an intra-day low of $43,909 a few days ago There is no doubt, 2021 continues to shape up as a very exciting year for Bitcoin, as in 2021 alone it has gained about 73%

    What this means: the increased buying pressures by notable institutional brands are partly responsible for the non-dilutable crypto’s recent highs.

    While it is difficult to predict market movements, BTC whales have shown historically that they often determine the BTC trend.

  • Dive into the Virtual World with NFTs

    Dive into the Virtual World with NFTs

    The Non-Fungible Tokens (NFTs) are defined as the digital ledger that is stored on the blockchain. It is a cryptographic asset that represents ownership of unique items. If you don’t like stocks, with NFT, you can directly store value in retail digital art. Furthermore, the artist has the ease to sell their work digitally using NFT.

    You will be a wonder to know that in December 2021, The Merge NFT artwork by Pak was sold for $91.8 million on Nifty Gateway. Note that it was the most expensive NFT ever sold in the global marketplace.

    The market of NFT is immense, its decentralized platform, accessible and trustworthy framework really makes it a better option for digital assets in the global marketplace. This technology changed the infrastructure of digital art and rose to prominence in 2021. If we talk about a few years ago, the scenario was completely different concerning investing in virtual real estate. It sounded somewhat absurd. But, nowadays, we have various options available to invest in virtual worlds like Decentraland (MANA), Sandbox, etc.

    Virtual World – Significant tendency in the Extended Reality industry

    The Virtual Worlds are computer-simulated worlds that enable ownership of virtual lands. We can represent it as Avatars and it interacts with trading digital assets, building houses, playing games, and collecting art. In the virtual world, a user has the ability to connect with each other using text-based, 2D, 3D models. Some of the most popular virtual worlds are Second Life, Active Worlds, The Sims, Kaneva, etc.

    The commencement of the Virtual world really changed the view of digital assets. As technology upgrades with time, every aspect of our life switches to the virtual space. Whether you are in school, office, or even in the conference room, we slightly shift to the digital space. Today, a user has the ease to perform their task through smartphones, tablets, or PCs in an efficient manner. For the trade of your digital assets, a virtual world is considered as a booming market that covers 20% of the total NFT market according to the analysis of NonFungible.com.

    Many of the users are confused about the Virtual Lands. Therefore, one thing, I want to clear that Virtual Land is an intangible land that exists only in the virtual space. Decentraland, Sandbox, and Axie Infinity are some of the best NFT land projects ever made. You can sell your virtual land in the form of plots like in the physical land. We have cryptocurrencies that are used for purchasing virtual land. So, a question may arise in our mind why do we invest our money in virtual lands? Why do we need it? The answer to these types of questions is quite simple. By purchasing the virtual plot, you can use it to host online experiences, gain advantages in-game, etc. But note that your plot value will depend on its project, utility, and market speculation.

    You should carefully invest your money in Virtual lands. Purchase only if you have the proper information about its risk involved, use cases of land, and its related project. Sometimes, instead of buying virtual land, rent can be a better option.

    Are we in the MetaVerse yet?

    The Metaverse is a digital world where your virtual identity resides in the form of an Avatar. Your avatar has the ability to keep you moving and interact with other people that have their own avatar. It is a virtual world where our digital and real lives entities are combined that includes augmented reality (AR), virtual reality (VR), online gaming, and cryptocurrencies.

    The Metaverse sounds like a comic term, but you have to agree that it actually exists in the reality. For some people, it’s a fresh topic, but many of us already know it to a certain extent. The game of the metaverse becomes more engaged with virtual reality. Many persons have their perception that virtual reality is required to be in the metaverse, but it is completely wrong. Virtual reality is only used for enhancing the user’s experience in the metaverse. In the year 2021, Facebook has changed its name to Meta to begin exploring the virtual space. We cannot imagine the Metaverse without blockchain because of the authentication of digital ownership, a person’s identity will be verified by using this technology.

    Global Companies purchase NFT Virtual Land

    As we are stepping forward to digital technology, owning a digital land has not become a tedious task. We have the convenience of NFT that handles the ownership of the virtual land with the ease of decentralized, accessible, and trustworthy framework.

    Many of the celebrities and even the brands started to purchase the NFT Virtual land on a large scale. Like Snoop Dogg (American Rapper) developed his metaverse on The Sandbox and gave it the name SnoopVerse. You will be a wonder to know that someone brought a property from his virtual land for almost 500,000 dollars. Isn’t a huge amount? NFT includes a tracking site named NonFungible.com that reports the price of various marketplaces. According to its viewpoint, in the year 2020, a digital house sold in an online auction at the price of more than 500 USD. Like in the Decentraland, the virtual plot was sold for nearly 300 USD. If we talk about the Sommium Space (Popular game), the virtual plot was sold more than five hundred thousand USD.

    Apart from joining in the metaverse, these brands also can provide access to metaverse services to the users for interacting with them. The investors can make use of his/her virtual land by hosting the exclusive events of parties. You can even charge the users to attend the specific event.

    Where to buy NFT Virtual Land?

    If you want to purchase the NFT Virtual Land, there are two methods available that depend on you to choose one from it. The first method is to take part in the land sale and purchase directly from the project. While the second method is to purchase it from other users through the marketplace. If you want to purchase the virtual land at a lower price, then the NFT Land sale will definitely be a great option. Some of the plots of the respective project can be sold all at once, whereas others can be in rounds.

    In the secondary market, the price of the virtual land is quite high as compared to the NFT Land sale. But if you don’t have any option, you can purchase it through the exchange of NFT. We can consider the NFT exchange as the most secure and reliable option for the secondary market because it protects buyer and seller both by a smart contract. Thereby, it is responsible for the smooth trade between both parties. The OpenSea, Binance NFT Marketplace is one of the best marketplaces ever introduced for the NFT Virtual land. It should be noted that the Binance NFT Marketplace supports Binance Smart Chain, Ethereum whereas in the OpenSea, it supports Polygon, Ethereum, Klaytn.

    Conclusion

    Nowadays, the virtual world is in a growing phase. It will be at a peak point when there is advancement over virtual reality, the internet, and blockchain. Virtual Worlds are computer-simulated worlds that enable ownership of virtual lands. You can create your own virtual identity i.e. Avatar to interact with other people in the same space. On the other hand, metaverse combines the digital and real lives in which augmented reality (AR), virtual reality (VR), online gaming, and cryptocurrencies are included. The metaverse extends its reach to many targeted users. The American Rapper, Snoop Dogg developed his metaverse on The Sandbox and gave it the name SnoopVerse. He sold his virtual land for almost 500,000 dollars.

    If you want to purchase the virtual land, two methods are available i.e. purchase directly from the project or purchase from other users. You can choose among the two based on your interest.

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  • Four ways digital transformation can help meet sustainability goals IBM Supply Chain and Blockchain Blog

    Four ways digital transformation can help meet sustainability goals IBM Supply Chain and Blockchain Blog

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    The pandemic-related events of the past two years have people rethinking their sustainability priorities. Governments are issuing regulatory standards. Investors and financial managers are incorporating sustainability criteria in their investment decisions. And customers and employees have become much more environmentally conscious, seeking brands and employers who share their values. Together these forces are shaping a new corporate agenda. Sustainability has rightly planted itself in the heart of boardroom and operational management conversations.

    Despite this rising tide of influence, a new report by IBM’s Institute for Business Value, “Sustainability as a transformation catalyst: Trailblazers turn aspiration into action,” reveals that only 35% of companies have acted on their sustainability strategy. As few as 4 in 10 companies have identified either the initiatives to close their sustainability gaps or sustainability drivers for change. And only one-third have integrated sustainability objectives and metrics into business processes.

    Businesses need actionable environmental insights to meet sustainability goals. But current methods are often cumbersome and complex, requiring intensive manual labor, climate and data science skills, and computing power to fully utilize their data.

    The good news is that digital transformation can help organizations stay resilient, adaptive and profitable in this new era. Here are four ways a comprehensive data and AI strategy can play a key role in reshaping business operations around a sustainability agenda.

    Creating a more resilient infrastructure

    The effects of climate change and dwindling natural resources demand that companies extend the life of their buildings, bridges and water lines. By embarking on digital transformation to meet sustainability commitments, companies can uncover new opportunities to optimize their processes, lower costs, reduce waste, attract new customers, increase brand loyalty, and embrace new business models.

    AI-powered remote monitoring and computer vision help organizations see, predict, and prevent issues. They can also perform condition-based maintenance based on operational data and analytics to reduce downtime and maintenance costs. Improved asset management can help companies reduce their spare parts inventory. And a company can save on energy costs by pinpointing a small problem before it becomes a bigger, more energy-draining issue.

    Building a transparent, trusted supply chain

    Supply chain leaders need visibility. When they can’t track the exact amount and location of their inventory they have and where it is, they can over-order, tying up too much working capital. And if supply chain leaders lack transparency and data sharing with their deep-tier suppliers, it’s incredibly difficult to track products from point of origination to delivery in a trusted and controlled way. This makes it harder to identify supplier risk and protect the brand.

    Reaching supply chain sustainability goals requires a global, accurate, real-time view of inventory, plus the ability to share data across the supply chain ecosystem in a way organizations can trust. AI helps companies avoid obsolete and unsellable inventory, reduce carbon emissions from logistics moves, optimize fulfillment decision-making, and minimize waste across raw materials, finished goods and spare parts inventories.

    Deriving business insights from environmental intelligence

    Companies exposed to a wide range of external factors need especially sophisticated predictive tools. Consumer goods companies such as Unilever want data to help them predict environmental impact and make sustainable choices. Insurance companies such as Canada’s Desjardins Insurance want to better predict disruption to policyholders — for example, advanced notice of imminent hailstorms could help its clients take action to avoid damage. Environmental intelligence capabilities help companies plan for and respond to weather events with AI-driven predictions derived from a combination of proprietary and third-party geo-spatial, weather and IoT data. This streamlines and automates the management of environmental risks and operationalizes underlying processes, including carbon accounting and reduction, to meet environmental goals.

    Decarbonizing the global economy

    In the coming years, utilities will continue to play a central role in the energy transition by accelerating global decarbonization through clean electrification — the process of replacing fossil fuels with electricity produced from renewable sources, like wind, solar and hydro. And they will need a comprehensive asset management strategy for operations, maintenance, and the lifecycle of these renewable energy plants. Digital transformation will be key to decarbonization, and it will help electricity ecosystems deliver clean energy to connected consumers in safe and reliable ways.

     

    Businesses everywhere have entered a new era of digital reinvention, fueled by innovations in hybrid cloud and AI. IBM is uniquely positioned to help our clients advance Sustainable Development Goals (SDGs).

    In this radically changed business landscape, IBM is partnering with organizations to deliver five levers of digital advantage that are designed to: predict and shape data-driven outcomes, automate at scale for productivity and efficiency, secure all touchpoints all the time, modernize infrastructures and transform with new technology-driven digital business models.

    Learn how AI can help you plan a sustainable and profitable path forward.

  • Know Why Should One Start A DEX Like PancakeSwap Now?

    Know Why Should One Start A DEX Like PancakeSwap Now?

    Did you ever think that the decentralized crypto exchange platform would have a great impact in recent times? Undoubtedly, Cryptocurrencies have grown steadfast, and with the help of blockchain technology, anything is possible. In such a case, PancakeSwap, a decentralized crypto exchange platform, has been flourishing, creating an irreplaceable history in the crypto industry. Why don’t you too kick-start a DEX like PancakeSwap to seek your fortune? Hasten up to explore the core reasons that will enlighten you to opt for the instant solution.

    PancakeSwap Clone Script: A Preamble Into DEX Platform

    Are you wondering what the fuss is about? Let me make a clear note here. While the crypto exchange platform is playing an essential role, it indicates that you must adhere to a PancakeSwap clone Script. Through this ready-made solution, you get to enter into massive crypto land and embark on an identity of your platform.

    The alternate solution works similarly to the existing astounding DEX platform – PancakeSwap But here, though, the complete source code that is tailored with your brand name and logo will be portrayed in the crypto market. Thereby, it will allure the audience to be familiar with your DeFi platform. Who would ever slip over the opportunity that will save tons of time and money?

    For a while, let us explore the key functionality of the PancakeSwap.

    In general, PancakeSwap is the first-ever Binance-based crypto exchange platform that offers crypto users with instant swapping of native tokens. In other words, PancakeSwap can be said as the first-food based decentralized platform. This platform is most familiar because it includes an Automated Market Making ( AMM ) feature that will automatically price the assets based on its smart algorithms. A Decentralized trading, token pooling, and exchange of tokens can efficiently take place on this platform.

    The native token CAKE is built based on the BEP-20 standard protocol that an individual user can store effortlessly. A crypto user can obtain the SYRUP 1:1 coin once they stake on the CAKE token, In addition, if they own the SYRUP coin, then it can divide their fourth of their CAKE emission. Moreover, the stakers get a chance to claim enticing rewards by improving the toke’s liquidity pooling. I hope by now, entrepreneurs like you must have got to have an outline of the PancakeSwap platform. Let us now rapidly move on in-depth to the importance of owning the PancakeSwap clone script.

    Virtues OF DEX Like PancakeSwap

    When it comes to a decentralized platform like PancakeSwap, the crypto users are highly benefited through numerous ways. The prominent perks are listed below,

    • The interconnectivity is the key benefit of this Binance-based smart chain network. Although Ethereum dominates the current DeFi space, the platform compatible with two network support gained massive attention. Through this DEX like PancakeSwap, the crypto users can efficiently store and manage both BEP-20 and ERC-20 standard tokens. Providing such an opportunity for your users will help them to utilize blockchain networks in a single platform.
    • The integraion of the user-friendly interface makes it easier for the crypto users to utilize your crypto exchange platform. Let it be for the trading of the tokens or for swapping the tokens, and it has a seamless experience for the crypto enthusiast. So, see to that you design in such a way that will make your users stick towards your platform in the forthcoming years.
    • Your Platform can act as a prominent way for the user’s earn profitably. Provide your users to use the tools and other strategies like farm, stake, or take part in the NFTs lotteries. With the numerous options at your disposal, it will lead you to earn more profits in the upcoming decades.
    • No one ever prefers a platform that has low performance, Thereby, your DEX like PancakeSwap can provide the crypto users with the fastest transaction, which will help them not to lose the trading opportunity.
    • When we take the PancakeSwap, the transaction fee is cheaper compared to the other Ethereum based platforms. The price variations are the core reasons for the growth of PancakeSwap in the crypto market.
    • Yet another reason is that a crypto user does not have to include any goverement-approved identication to bid or buy the digital assets. In order to provide privacy and a secured platform, you can achieve more active users towards your platform.

    Isn’t it great to follow the footprints of the leading and familiar DEX platform?

    Top 5 Reasons To Choose PancakeSwap Clone

    Above all the benefits that had been mentioned, choosing the PancakeSwap clone is the right choice for entrepreneurs. Let us now look deeper into the top reasons.

    Complete Source Code

    As mentioned earlier, starting all the way from scratch can be hard for budding entrepreneurs. This includes the complete codes that will help to function as a DEX platform in the crypto space. Preferring this is a much easier way to enter into the massive space and attain it with a budget-friendly solution.

    100% Customizable Solution

    When it comes to the alternate solution, the entrepreneurs are eligible to customize it more efficiently. Yes, you can tailor it completely based on your business requirements, advanced features, and many more. This has allowed the budding entrepreneurs to enter rapidly into the leading crypto market without further delay.

    Automated Token Swapping Mechanism

    It is no wonder that blockchain technology can provide innovative solutions. In recent times, you must have come across the term automated token swapping mechanism. Through its solution, it has access to the automatic process of trading, swapping, and also other top crypto functionalities that will improve the speed of transactions. Now, you can notice these mechanisms are incorporated into the ready-made Pancakeswap clone. Is it great to provide an automation process that also includes a decentralized network?

    Lower Fees

    When you are offering the crypto users with a lesser transaction fee compared to other platforms can reach out to numerous audiences. Through the ready-made solution obtained at an affordable price can help it to be flourishing in the market. So, focus on providing a cheaper transaction fee for your crypto users.

    Greater Liquidity Portals

    We can not miss out on discussing the liquidity portal achieved through the Binance Smart Chain. In general, the CAKE has a high daily trading volume providing the investors to stake on tokens easily. Thereby, getting hold of this alternate solution can give numerous advantages for all crypto users.

    Winding Up

    To conclude, the growth of blockchain technology is tremendous. It proves that entering into the crypto space with DEX like PanCake Swap can bring fortune in the lives of budding entrepreneurs. Hasten up to swing into the competitive market with the ready-made solution!

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